Donald Jasko to Moderate Digital Hollywood Fall 2009 Panel, "Revisiting NextWave Advertising: Video Advertising on Television, Broadband and Mobile Media"
Donald A. Jasko, Chief Executive Officer of Digital Economics, LLC, will moderate a panel on October 22, 2009 that will take a second look at advertising as an integral element of our rapidly evolving multi-media environment.
Our discussion will focus on the presence that broadcast media retain in our 360-degree environment, even as cable, satellite, broadband and wireless networks compete with them for market share, and to grow the overall video advertising universe. And within the digital media sector, we'll examine the roles played by traditional webcasts and podcasts, as well as by interactive and social media such as search, online communities and P2P networks. The panel will pay special attention to the perspectives of consumers, subscribers, advertisers, agencies and programmers. The issues to be addressed will include:
- Will digital media exchanges and auctions make broadcast television price-competitive with web-based video media?
- Will advertisers and agencies learn to prefer targeted exposure over mass exposure? How will such a preference be reflected in the rates they pay for exposure on digital media?
- To what extent will digital media grow the market for video advertising, and to what extent will they take share from broadcast media?
- To what extent is video advertising over digital media captive to:
- The quality of the networks over which it is viewed?
- The quality of the experience provided by consumer electronic devices?
- What are the dangers in advertising becoming an intrusion on the immersive and interactive experiences people seek on digital media?
- What are the most attractive elements of digital media advertising to advertisers and agencies?
- Micro-targeted advertising and services?
- Data illuminating consumer preferences and interests?
- Direct contact with consumers who wish to actively participate in an advertiser's community?
- How do advertisers and programmers learn to harmonize their efforts without compromising the integrity of each others' messages?
- At what point does advertising cease to be advertising, and become:
- Services to which consumers will subscribe?
- Programming in its own right?
- Do the dangers of unlicensed or illegal content threaten the success of advertising on digital media?
Appearing on the panel will be:
- Douglas J. Burke, General Manager, FatTail, Inc.
- Jarvis Coffin, President & Chief Executive Officer, Burst Media
- Anupam Gupta, Chief Executive Officer, Mixpo
- Jim Houck, Director of Entertainment, Sapient Interactive
- Chase Norlin, Chief Executive Officer, Pixsy Corporation
- Robin Thurston, Chief Executive Officer, MapMyFitness, Inc.
The panel will commence at 12:50 PM on Thursday, October 22, 2009. The Digital Hollywood Fall 2009 Conference will be at Loews Santa Monica Beach Hotel in Santa Monica, California.
Digital Economics provides publishing administration and business affairs services, and consults on product development, technology and litigation issues as they relate to the licensing and valuation of creative content for editorial, programming and advertising in print, broadcast and digital media. For additional information, go to
Digital Hollywood has since 1990 been among the leading trade conferences addressing the convergence of the entertainment and technology industries with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending events each year. For additional information, go to