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Dittybase adds Donald A. Jasko to Advisory Board
VICTORIA, B.C. & SANTA MONICA, CA May 27, 2005 Dittybase Technologies, Inc. announced today the appointment of Donald A. Jasko of Digital Economics, LLC to its Advisory Board. Don Jasko served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights are licensed for broadcast television. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. After resigning from ASCAP to found Digital Economics, Don played a major role in developing the business plan that led to the funding of an innovative, new production music library in 2000. Don was also a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation, a leader in the field of digital audio watermark technologies. The merger paved the way for a significant, new venture capital funding of Verance. During his tenure at Verance Don strategized the design and introduction of products and applications that would leverage the value of ConfirMedia™ content identification watermarks for advertisers, program producers, broadcast and cable networks, and their creative contributors. He also played a key role in forging international joint ventures. Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University. "Don's experience in the music industry speaks for itself, and will prove invaluable as Dittybase's online production music publishing and license administration systems continue to gain visibility and acceptance as the clear market leader. We look forward to having Don in an advisory role as Diitybase's dedicated following continues to grow among music libraries, ad agencies and production companies," said Lance Landiak, VP of Business Development at Dittybase. "I'm very excited about having the opportunity to serve on Dittybase's Advisory Board. Dittybase's unparalleled blend of technical innovation, publishing expertise and international relationships makes it truly unique in the production music industry," said Donald A. Jasko. Digital Economics (www.digitaleconomics.com) is a consultancy that provides economic, technological and legal solutions enabling the licensing of creative content for programming and advertising. These solutions include publishing and license administration services, and the creation of program and ad cue sheets. Dittybase (www.dittybase.com) is a pioneer in digital music licensing and rights management solutions for the entertainment and corporate media industries. Dittybase's solutions dramatically reduce the costs associated with the worldwide storage, search facilitation, licensing and distribution of music. They also increase the profitability of publishers, music supervisors, ad agencies and production companies that synchronize music in content for worldwide performance over broadcast and digital media.
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