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Our Mission Our mission is to serve our clients by implementing and constantly improving best practices in publishing, licensing and monetizing creative content in programming, advertising and editorial in broadcast, digital and print media. Creative content consists of the music, graphics and scripts, and the directorial, acting and musical performances that give programming, advertising and editorial the substance and the meaning to touch the human hearts and mind. We serve our clients by providing: • Publishing administration services; • License administration services; and • Talent residuals management and analytical services. In addition, we consult our clients on: • Product development and implementation issues that require expertise in: » Publishing and licensing creative content in programming, advertising and editorial; » Monetizing performances of creative content; » Developing, deploying and monetizing databases of content metadata; » Using ratings data to monetize programming, advertising, and the creative content incorporated therein; and » Developing, deploying and using digital fingerprint and watermark technologies to monetize public performances of programming, advertising, and the creative content incorporated therein; and • Legal strategy, including expert witnessing, relating to: » Best practices in publishing, licensing and monetizing creative content; » Catalog valuation; and » Technology strategy and implementation as they relate to content metadata and content identification. Digital Economics provides services to clients operating in large, corporate environments, as well as in smaller, entrepreneurial environments. We are also prepared to provide publishing, licensing, product development and legal insight through participation on Board of Directors and Boards of Advisors. |